BAER
Manel Baer is a personal fashion design brand located in Lisbon, Portugal, which aims to revolutionize the world of fashion, with a special emphasis on Portuguese fashion.The brand's mission is to boost sustainability by reducing waste and overconsumption, and offering unique and affordable garments that promote individuality.
Its work is experimental and expressive, inspired by nature and humanity, always with a sustainable purpose, with the aim of making the fashion industry more personal and beneficial to the planet.
MADE IN PORTUGAL WITH PURPOSE.
sustainability & transparency
At Manel Baer, sustainability isn’t a trend — it’s our foundation.
We create fashion that exists in harmony with life, nature, and the people who wear it. Every piece is built on the belief that clothes should not only empower self-expression but also respect the planet.
Materials with meaning
Our collections are born from what others leave behind. Deadstock fabrics from factories, discarded textiles, home linens, antique laces, even biodegradable materials like algae — all find new life in our designs. Each choice is intentional, reducing waste and celebrating creativity.
Two worlds, one vision
We’re pushing boundaries with unconventional materials and discarded fabrics, transforming flaws into beauty. We also focus on accessibility — offering pieces made with organic fabrics, natural dyes, and upcycled garments. Both lines carry the same DNA: sustainability, artistry, and individuality.
Crafted, not mass-produced
Every piece is handmade in our studio, by a young team of designers, stylists, and interns. Production is always limited: many designs are made-to-order, existing as one-of-one garments. This means no excess stock, no unnecessary waste — just clothes created with purpose.
Accessible and honest
We believe sustainable fashion should not be exclusive. Our pricing is designed to be fair and accessible, reflecting the true cost of materials, labor, and creativity — without overpricing or overproducing. We are transparent about our processes, our challenges and our ambitions.
THE TEAM
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manel baer
Creator & Fashion Designer
With a degree in Fashion Design from the Faculty of Architecture of the University of Lisbon, Manel Baer stands out for bringing art and fashion together in a harmonious and innovative way. Founder of the design label that bears his name, he develops experimental and expressive pieces inspired by nature and humanity, with a clear commitment to sustainability. His vision is clear: to make fashion a personal and positive reflection for the planet.
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Marco Gomes
Creative Director
Marco Gomes, born in Brazil and raised in Portugal, found in fashion a way to express his creativity and passion for the visual arts. His experience includes working as a stylist for campaigns, editorials, fashion shows and music videos, among other fashion areas. Marco is currently the creative director of the Manel Baer brand, where he combines his skills and experience to develop projects that reinforce and elaborate the brand's identity.
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Tatjana Jourdain
Creative Director
Tatjana Jourdain is a stylist and aspiring creative director. She develops projects that highlight individuality, collaborating with brands, artists, magazines, and fashion professionals. With a keen eye and a focus on visual storytelling, Tatjana blends trends withauthenticity, creating impactful imagery. Passionate about her craft, she finds in the art of creation a unique form of transformation and self-expression.
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Rafaela Barreiro
Graphic & Web Designer
Rafaela is a freelance graphic designer that’s currently managing all design aspects for Manel Baer’s brand, from social media to web design. Her work focuses on creating impactful and meaningful projects, while immersing herself in collaboration with other creatives and bringing their visions to life.
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Gonçalo Almeida
Back Office
Gonçalo holds a degree in Fashion Design and Marketing from the University of Minho and has additional training in Fashion Styling from ETIC. His academic background reflects his desire to combine creativity, strategy, and aesthetic vision with the world of fashion. At the brand, he plays an essential role as Manel Baer's right-hand man, taking on back office management and supporting the daily dynamics of the studio.
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Diogo Alexandre
Marketeer
Diogo took a geography course at the Institute of Geography and Spatial Planning, but changed fields and began investing in fashion, his passion since adolescence. He took a fashion marketing course at the Lisbon School of Design, where he learned various techniques for promoting and building a fashion brand. He currently manages social media and plans content for the Manel Baer brand, where he develops his skills and abilities, gains experience and knowledge about the fashion world, and grows as a person and as a professional.